In April 2008, the Alphard was redesigned with a more modern exterior and a more luxurious interior. For this generation, the Alphard line-up was expanded into two different design variants – Alphard and Vellfire. According to Toyota’s press release, the Alphard is described as having an elegant and sophisticated design while the Vellfire emphasizes on strength and strong individuality. Both models are sold via separate distribution channels, with the Alphard sold by Toyota’s Toyopet dealership chain while the Vellfire is sold at Toyota’s youth oriented Netz dealership chain.[4][5]
The 2nd generation Alphard launched in the Philippines on August 3, 2010.[6]
A facelift model was announced by Toyota Motor Co. on 27-September 2011, with sales in Japan to start from 1-November 2011. Also introduced is a hybrid version of both the Alphard and Vellfire.[7]
